I am trying to make finding the best recipes online easier, and in the process have been going through some raw data. Here is the data from Allrecipes.com and Recipezaar.com. I don’t have all or the recipes from each of these websites, but it should be a fairly good representation of the recipes on each site.
Allrecipes.com
# of ratings |
average rating |
# of recipes |
% of recipes |
rating standard deviation |
1000+ |
4.66 |
84 |
0.25% |
0.14 |
500-999 |
4.59 |
263 |
0.80% |
0.16 |
100-499 |
4.48 |
2641 |
8.02% |
0.24 |
50-99 |
4.39 |
2912 |
8.84% |
0.28 |
10-49 |
4.28 |
11284 |
34.25% |
0.4 |
5-9 |
4.13 |
5552 |
16.85% |
0.59 |
2-4 |
4.01 |
5896 |
17.89% |
0.79 |
1 |
3.97 |
2459 |
7.46% |
1.12 |
0 |
0 |
1859 |
5.64% |
0 |
RecipeZaar.com
# of ratings |
average rating |
# of recipes |
% of recipes |
rating standard deviation |
100-499 |
4.71 |
311 |
0.19% |
0.15 |
50-99 |
4.72 |
814 |
0.50% |
0.15 |
10-49 |
4.68 |
9864 |
6.02% |
0.23 |
5-9 |
4.62 |
14241 |
8.68% |
0.34 |
2-4 |
4.56 |
32907 |
20.07% |
0.54 |
1 |
4.52 |
34830 |
21.24% |
0.78 |
0 |
0 |
71021 |
43.31% |
0 |
New products instead of new features
With Recipe Puppy I initially set out to make a recipe search engine that did everything. Besides being a hard time consuming problem, I found that I was adding features that no one was using. I changed my focus and made Recipe Puppy into a ingredient based recipe search engine that would return higher quality recipes before the lower quality ones.
Then I set out to make other single purpose products using the same technology and data I was using for Recipe Puppy. A variation on the same idea, looking deeper into the data, trying to create a community, a series of diet based recipe search engines, and most recently personalized recipes by email were all born.
The advantages of this approach is that each product is more straightforward, and offers a new opportunity to get press and become popular within a niche.